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Website Benchmarking
Expert advice and a clear strategy for website success

Users spend most of their time on other Websites. This means that users gear their expectations for your site by what they have learned to expect elsewhere.

Making your website easier to use is simple - make sure it meets users' expectations. If the navigation, or a feature such as a shopping cart, is different from that which users have come to expect, they think about how to use your website, rather than your message. Worse than that, websites that work in unexpected ways can annoy users.

You Need Experts To Benchmark Your Website

How does your website compare against your competitors'? Not just in terms of 'how it looks' but also how it performs in search engines, how clearly it communicates, how accessible it is, how well it sells – and even how efficiently enquiries are dealt with.

Web Fada can perform an intensive benchmarking of your website against those of your main competitors to find out where your site ranks and where it needs improving. This includes:

  • look and feel - e.g. amount of free space on the screen, font style used for the body text
  • navigation - e.g. number of menu groups,  if it has a search feature
  • content - e.g. readability score, presence of diagrams, flow charts
  • functionality - e.g. password protected section, email subscription
  • multimedia - e.g. music, animation
  • marketing - e.g. pop-up ads, Google ranking
  • e-commerce - e.g. shopping cart, security function
  • usability - e.g. how easy it is to find information 

Users expect your website to behave like and look like what they expect.

Get a Quote!




  1. Batman Samini

  2. Aviator Magazine

  3. Universal Eye Agency, UK

  4. Seablue Logistics Ghana Ltd

  5. IYEP

  6. IBI Group

  7. Kwame Agyapong

  8. Frozen Lips Book

  9. Christian Pilgrim Foundation

  10. Infosource Limited

  11. Winirex Investments Ltd

  12. Stuweb Sports Management

  13. Mork Impression

  14. Brand Power International

  15. Bezsols Limited

  16. Accra Film School

  17. Legacy Cyber Cafe

  18. Acacia Guest Lodge

  19. Skumate

  20. SkuGoo

  21. TripGH

  22. Institute of African Missions

  23. Hutland Tours

  24. Upgrade Consulting

  25. Antis Limited

  26. Vision Intellectuals School

  27. Agramax.com

  28. Virtual Linguistic Solutions

  29. Orange Services Ghana

  30. 5 Star Engineering

  31. Clicotech Aluminium Limited

  32. Philipa Baafi

  33. Madet Company Limited

  34. Domfoe Mante Fund

  35. Democratic Youngsters...

  36. Cemzbeg Foundation

  37. Planex Ghana

  38. Donas Media

  39. Care Living Village

  40. InfoSource Occupational...

  41. All Season International

  42. Ghanaian Reactor Online

  43. True Master House Chapel...

  44. Presbyterian Church of Ghana

  45. New Testament Kingdom

  46. Midass Shoes

  47. Petro-Marine Consult

  48. Nomegal Group

  49. Jobspool Ghana

  50. S2 Security Limited

  51. Fashion Sense Ghana

  52. Evolution Talent Agency

  53. Marykay Beauty Consultant

  54. Stuweb Travel & Tours Limited

  55. Gassel Consult

  56. Tech Atlantic Ghana Limited

  57. Made in Ghana

  58. Charsam Foundation

  59. Ghana Wash Times

  60. My Play Room Kids Care Centre

  61. Quespad Recruiting Services

  62. Jingles Plaza

  63. Renaissance Travel & Global...

  64. DSV Enterprise

  65. Nigerian College of...

  66. GH-eTrader

  67. Glazgle Consult

  68. Goal Oriented Ministry...

  69. Walter Dee Music

  70. PhotosGH.com

  71. Mapp-H Limited

  72. Sell GH Limited

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