Social media marketing refers to the process of gaining website traffic or attention through social media sites such as facebook, twitter, etc.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their friends and family on their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
If you're looking for a way to build out your company's online presence with a proven social media optimization agency, then think Fada. We ensure that your social media marketing is engaging, strategically sound, and produces the kind of results that are in line with your overall business objectives.